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The
Charming
Saboteur
Patricia Gaensl
Meet the team Caption Expand BlackCaption Expand Red
We're so glad that Patricia Gaensly left Rio de Janeiro for the palm-shaded streets of Whitechapel. Welcome, the Charming Saboteur.
Love Welcomes Cushion Gold
News: A gold at Transform Awards Europe - click to see the work Caption Expand BlackCaption Expand Red
Love can
Transform
We're thrilled that our rebrand for Love Welcomes has won Gold at the Transform Awards. How fitting for an organisation that works so hard to transform lives.
Work: Love Welcomes X The Edge collaboration Caption Expand BlackCaption Expand Red
Play
with purpose
The Edge X Love Welcomes
For World Refugee Day U2's The Edge has created a brilliant new collaboration with our friends at Love Welcomes - a guitar strap made partly from life jackets worn on the journey to safety by refugees seeking a safer life away from violence and war. We helped them produce a film to tell the story.
We are a brand
studio based in
London and
Hong Kong with
a purpose to
set brands free.
Brand Circles
What we do Caption Expand BlackCaption Expand Red
Red Can
Studio: Things You Should Know Caption Expand BlackCaption Expand Red
Nomination in Brand Identity Design: Love Welcomes Caption Expand BlackCaption Expand Red
Work: Rebrand for Quant insight Caption Expand BlackCaption Expand Red
Look up
To create a radical rebrand for Quant insight – a business that uses astrophysics to understand asset prices – we looked to the stars.
Work: International Women's Day for Theirworld Caption Expand BlackCaption Expand Red
Click to see the film with music
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Unlock
big change
for girls
To introduce Theirworld's annual event celebrating International Women's Day we created a film that highlights both the challenges and opportunities for girls and education. Sobering stuff, but if you want to see a real difference being made, find out more about Theirworld's extraordinary projects at Theirworld.org
New Model Agency 2
Opinion: Walking the talk Caption Expand BlackCaption Expand Red
We tell our clients to be brave, bold, to confront the need for change and explore new ways of doing things. But do we drink our own Kool-Aid? Does it work? Or is life a nightmare for the Dreaming Saboteur?

Thanks Justin Sullivan for the logo inspo!
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Vintner Images 5Colours 239288
All for wine and wine for all: Vintner Caption Expand BlackCaption Expand Red
Nominated in Best visual identity from the food and beverage sector and Best brand development project to reflect changed mission, values or positioning.
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Work: Almero Caption Expand BlackCaption Expand Red
Enjoy your
independence
A colourful new identity for student accommodation brand Almero that celebrates independence
Work: NTT 'Great things change things' Caption Expand BlackCaption Expand Red
Sabo Cards For Web Aug 2021 460659
Who we are Caption Expand BlackCaption Expand Red
Vintner Screen FilmPlay video
Work: Vintner Caption Expand BlackCaption Expand Red
Colston Statue
Opinion: A statue falls, a brand is born Caption Expand BlackCaption Expand Red
Work: The Key Caption Expand BlackCaption Expand Red
The Key is a global resource from Theirworld and the Global Business Coalition for Education to equip anyone to advocate powerfully for education. It demonstrates how education underpins nearly every single social and economic goal - from climate action and public health to economic recovery and innovation. We created the name, look and feel, film and website – launched to coincide with this year's UN General Assembly in New York.
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Aurora Spheres 3 Sq
Work: Music of the Spheres Caption Expand BlackCaption Expand Red
Our copies of Aurora Orchestra's first ever recording for Deutsche Grammaphon have finally arrived in the studio. Aurora have become world famous for performing complete symphonies from memory, in this case Mozart's 'Jupiter'. It's an extraordinary thing to behold, and captured beautifully here, along with Max Richter, Thomas Ades and even David Bowie. This is celestial stuff.
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Inside Tiffany StillPlay video
Opinion: Inside Tiffany's Caption Expand BlackCaption Expand Red
Channel 5 drew a record-breaking audience for their special on Tiffany & Co, the most famous jewellery store in the world. The fact that the show featured Audrey Hepburn, Marilyn Monroe, Lady Gaga and the Playful Saboteur, Nick Eagleton, had something to do with it of course. A 24 carat performance all round!
Click the video to play a preview.
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The Chelsea Saboteurs S
Team: The Real-life Saboteurs Caption Expand BlackCaption Expand Red
The first time Dreaming, Unlikely, Juggling, Hungry, Spirited, Curious, Laughing and Playful had been together since March. Despite being our host at the legendary Chelsea Arts Club, Laughing was the only one not quite living up to his name...
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Work: Love Welcomes Caption Expand BlackCaption Expand Red
Love Welcomes works with women in refugee camps weaving beautiful homewares. But they are so much more than that. Each one has a hidden message – an orange thread woven in that is made from the discarded life vests that brought them there. That inspired our new identity for them which weaves a hidden message into the name using morse code and the universal call of S-O-S.
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Audrey Hepburn Close Up
Opinion: Looking for the end of the rainbow Caption Expand BlackCaption Expand Red
Our clients
Work: Sing for Freedom Caption Expand BlackCaption Expand Red
Sing for Freedom is a choir for survivors of torture. They sing from the heart, which is where it will reach you. They have reclaimed their voices and use them to spread joy. We have learnt a great deal about freedom from them and have loved developing a joyful new identity for them.
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Leica Monochrom Square
Opinion: To design the perfect camera, start with a horse. Caption Expand BlackCaption Expand Red
The story of Oskar Barnack and his “Liliput Kamera", the Leica
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Michaela Coel 09July
Opinion: The Devastating Saboteur Caption Expand BlackCaption Expand Red
We love Michaela Coel - playwright/poet/singer/songwriter/actor/director/producer. She turned down $1 million from Netflix. If you think you’ve seen everything, she may destroy you.
Dolphins Square
Opinion: Survival of the most trusted Caption Expand BlackCaption Expand Red
What can brands learn from dolphins?
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Whitechapel Caption Expand BlackCaption Expand Red
This is our home, amidst the colours, sounds & personalities of Whitechapel.
When in Rome... Caption Expand BlackCaption Expand Red
During these tough times, you can find comfort and inspiration in the most unlikely places. Roman poet Ovid wrote some great lines, many of which strangely relate to what we are going through now. He would no doubt be horrified that his name rhymes with a disease that’s now more famous than he is.

Thanks Sam for the great animations!
Are We Kind Square
Are we kind? Caption Expand BlackCaption Expand Red
Mcqueens Flowers Header Image
Work: McQueens Flowers Caption Expand BlackCaption Expand Red
We helped McQueens flowers with their positioning which transformed them from florists to artists, and from craftspeople to creators.
Polaroids Hannah Paul
Studio: Whitechapel Caption Expand BlackCaption Expand Red
Out and about in our neighbourhood, new camera in hand.
Sabo Cassette
Studio: Play this Caption Expand BlackCaption Expand Red
Work: Wachthuus Caption Expand BlackCaption Expand Red
We aimed high with our first restaurant design. 2,283 metres above Andermatt, Wachthuus can only be reached on skis. Schuss!
Ferrari Car Blur
Opinion: The Driven Saboteur Caption Expand BlackCaption Expand Red
Danad New Blood Judging
Team: D&AD New Bloods Caption Expand BlackCaption Expand Red
The Curious Saboteur is excited to be judging on the D&AD New Blood Awards in the VBAT Superunion panel. 

Did you know the first bike scheme originated in Amsterdam in the summer of 1965 when the anarchist group Provo painted 50 white bicycles and left them freely on the streets for anyone to use. From a small protest movement, now copied by governments worldwide.

If you’re a student, check out the brief & brand a bike hire scheme in your city!
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