A clear positioning, a compelling narrative, a stand-out experience and a great name. These are just some of the "foundations for freedom" that great brands must have in place in order to escape their constraints and achieve their potential.

Putting those foundations in place takes skill – of course – but it also takes tools, and here we share a few of our own.

We’re a diverse team of independent-minded, ambitious people. Between us we’ve lived and worked all over the world, and speak ten languages in the studio, though not all at once.

And no job titles. We just choose what kind of Saboteur we are.

When we started Saboteur, we wrote ourselves a manifesto. It put into words – and pictures – what made us different, how we work, and what we could bring to the world. We called it Things You Should Know and it's as true now as the day we started.

It goes like this...

Seriously. This is the first rule. In our experience the best work is done with a sense of exhilaration. ‘Can we really get away with this?’

Our mission is to set brands free, so we start by setting brilliant talent free. You have the freedom to choose when you’re in the studio, to manage your time as you see best, and to take as much holiday as you need. The best people work best when they feel free to work the way they want to.

There are no job titles here. Only Saboteurs. What matters most is who you are and what you bring. You’ll be part of many teams, always playing the right role for you and the project. Sometimes, you’ll lead and sometimes you’ll be there to support. We think this gives everyone the chance to be at their best.

We believe in freedom of information. Everyone sees how the business is doing all year round. And we make the big decisions together. Why? You have a right to know.

Saboteurs never stop learning. Starting out on a project where you think you know the answer is a miserable experience, like painting a long fence. We’d rather find a new answer. So, we’re always looking for new discoveries. Even under rocks.

We’re a team. We fail together and we win together. But we’re not a band of tiny lemmings all following each other off the nearest cliff. We trust each other. We’re brave enough to ask for, and give feedback, and we always see mistakes as a chance to get better.
A proper team.

There’s a whole world out there beyond the bubble that we work in. That’s where our work goes when we release it into the wild. So, we invite the outside in as often as we can.

There’s no such thing as ‘the ideas person’ here. We all have ideas, challenge each other and experiment together. No one sits back. We all get stuck in. Your voice matters and we want to hear it.

We want you to be at your best. Do what you need to, to make sure your energy levels and all your other levels are where you want them to be. There’s a park at one end of the road and a pub at the other. Each to their own.

People come to us for our unconventional ideas. So we’ve created a place where we’re set free to flip things on their head, to question, to take risks. To create work that is both wonderful and full of wonder. You’re here because you’re flipping wonder-full too.

The most important rule for people who don’t like rules is that if you have to live by them, you should be able to write them. You’ll see lots of ways for us to do things better – please don’t keep them to yourself. Your ideas are why you’re here and we want to hear them.

Come and say hello to us in our Bloomsbury home