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Great things
change things
How do you create and produce a global content campaign during a global lockdown?

This was the challenge we faced together with NTT Ltd. Inspired by the brand’s tagline ‘Together we do great things’ we created a campaign concept and multiple scripts based on the idea that ‘great things change things’ that they could execute on the ground around the world.
Campaign idea
Scripts
Art direction
As a leading technology infrastructure company with a huge array of products and services, the idea has proven to be a highly effective platform to showcase the many different ways NTT Ltd. makes a positive difference in the world. From vets in Asia, to astronomical telescopes in Chile and tech connecting COVID victims with their families.
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And most importantly it meant that engaging stories could be told quickly, using existing footage and imagery, thus avoiding the many production challenges the pandemic has inflicted on the world.
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