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Great originals
Stories of some of the world's most influential brands by Paul Cardwell, The Laughing Saboteur
Great brands are great for a reason. At some point in their history, the creators set themselves free. They either released themselves from the constraints that everyone around them felt, or they just didn't feel them. But, however it happens, the new brands soared off into their own destiny, one that lasted beyond the creators themselves. And it's that audacious sense of freedom that draws us to these brands today. We live with the legacy of these great originals. Those who dared to dream.

The story of Rolls-Royce

The story of Patagonia

The story of Vogue
The story of 007

The story of Porsche

The story of Leica

The story of Penguin

The story of Chanel No. 5

The story of Ferrari

The story of Tiffany
