A great verbal identity
starts with great writing.
starts with great writing.
A great verbal
identity starts with
great writing.
identity
great writing.
If you hope to create a distinctive and appealing brand voice, then this is the principle to live by:
Start by identifying the writing that represents“the brand at its best”.
Or create it from scratch. Then codify it. Never the other way around.
Many organisations attempt to design their brand voice beginning with the ‘codify’ stage. They’ll agree on broad adjectives they’d like their writing to live up to (‘confident’, ‘approachable’ and ‘bold’ are popular choices), only to find each adjective is very open to interpretation. This results in a guideline that fails to either corral writers toward one voice, or to inspire exceptional work.
In this section, we share an alternative method.It begins by defining the brand’s voice at its best, and ends with practical, accessible writing techniques that can empower everyone in an organisation – from content creators to content approvers – to build the voice of their brand.
Start by identifying the writing that represents
Many organisations attempt to design their brand voice beginning with the ‘codify’ stage. They’ll agree on broad adjectives they’d like their writing to live up to (‘confident’, ‘approachable’ and ‘bold’ are popular choices), only to find each adjective is very open to interpretation. This results in a guideline that fails to either corral writers toward one voice, or to inspire exceptional work.
In this section, we share an alternative method.It begins by defining the brand’s voice at its best, and ends with practical, accessible writing techniques that can empower everyone in an organisation – from content creators to content approvers – to build the voice of their brand.
→
Download tool
+
If you hope to create a distinctive and appealing brand voice, then this is the principle to live by:
Start by identifying the writing that represents“the brand at its best”. Or create it from scratch. Then codify it. Never the other way around.
Many organisations attempt to design their brand voice beginning with the ‘codify’ stage. They’ll agree on broad adjectives they’d like their writing to live up to (‘confident’, ‘approachable’ and ‘bold’ are popular choices), only to find each adjective is
very open to interpretation. This results in a guideline that fails to either corral writers toward one voice, or to inspire exceptional work.
In this section, we share an alternative method.It begins by defining the brand’s voice at its best, and ends with practical, accessible writing techniques that can empower everyone in an organisation – from content creators to content approvers – to build the voice of their brand.
Start by identifying the writing that represents
Many organisations attempt to design their brand voice beginning with the ‘codify’ stage. They’ll agree on broad adjectives they’d like their writing to live up to (‘confident’, ‘approachable’ and ‘bold’ are popular choices), only to find each adjective is
very open to interpretation. This results in a guideline that fails to either corral writers toward one voice, or to inspire exceptional work.
In this section, we share an alternative method.It begins by defining the brand’s voice at its best, and ends with practical, accessible writing techniques that can empower everyone in an organisation – from content creators to content approvers – to build the voice of their brand.
→
Download Toolkit
+
Verbal identity in action
Act for Early Years
Act for Early Years
Children are the world’s greatest persuaders, so we gave them a voice.
→
Explore case study
+
Verbal identity in action
Act for Early Years
Act for Early Years
Children are the world’s greatest persuaders, so we gave them a voice.
→
Explore case study
+