Act For Early Years
Our youngest children deserve the best start in life. But half the world’s children are being left behind without the care and learning they need for a bright future. Act For Early Years is an international campaign launched by Theirworld to drive a decade of action for the next generation.
What We Did 2
To help Theirworld launch an international Act For Early Years campaign, we asked ourselves: how can we "brand" the early years crisis to inspire people to pay attention and act on behalf of young children?

Children are the world's greatest persuaders. So give them a voice.

We created a dual language combining child and adult voices to call out political inaction and demand change. Working with children from South Africa, North America and Europe, we produced fonts, doodles, and scribbles that bring to life authentic child voices and amplify the need for action.

The resulting campaign creates urgency, optimism and outrage. Bringing together frontline workers and experts, youth and business leaders, media and civil society, Act For Early Years calls on us all to unlock bright futures for young children everywhere.
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