Corundum
A convergence searchlight
Purpose, Vision & Mission | Positioning | Narrative | Messaging | Architecture | Visual Identity | Website
Corundum is an international innovation group, headquartered in Japan. Bringing together researchers, investors and innovators, the group invests in life-changing discoveries across pioneering fields including neuroscience, and the human microbiome. The group needed a unifying story to highlight how converging science, technology and business leads to groundbreaking progress.
So, we created a master brand with a new purpose, vision and mission to match the group’s ambition:



Purpose
To illuminate the future of humanity.


Vision
A world enlightened by the convergence of Science, Technology, Business and beyond.


Mission
To push the boundaries of science and innovation, invest in life-changing discoveries and empower luminaries around the world to work together for the benefit of humanity.

All brought to life through a dramatic identity that shines a light on scientific exploration and discovery.
Where searchlights converge to illuminate the future of humanity…
 
Before After
 
Corundum Triptique
Corundum Green Microbes
Corundum Tube
Corundum Magazine 01
Corundum Event Stage