International Finance Facility for Education
A generation of possibilities...
Brand Idea | Narrative | Identity | Tone of Voice | Website | Communication
02 Millions To Billions New
The International Finance Facility for Education (IFFEd) is a game-changing financing innovation that tackles the global education crisis and creates opportunities for young people around the globe.
Through economic ingenuity, IFFEd multiplies money from donor governments and philanthropists, turning millions into billions. This makes education financing more affordable for countries that need it, empowering them to invest more in education and unlock opportunities for children and youth.

We helped IFFEd tell the story of their bold ambition through a clear brand identity that communicates hope, positivity, and impact. The identity shifted perceptions of IFFEd from a complex technical instrument to a smart financial solution with unlimited potential to create a generation of possibilities.

To express possibility, we created a bold and dynamic graphic system centred around an ellipsis – three dots that universally suggest an unfinished thought: the possibility of what comes next.

The three dots are used to create a distinct graphic language that can tell an infinite number of stories centred around the impact of education. The resulting visual identity is rooted in motion that expresses ongoing possibility.
04 Gordon Brown Iffed
07 Hanging Banner
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07 Man Holding Posters
10 Notebook
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11 Business Cards Iffed
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