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Places
City living, your way
Brand Naming | Narrative | Visual Identity | Communications
![Places Case Study Web Images2](/assets/media/designs/uploads/pages/projectelement/1440x745/places-case-study-web-images2-89083.jpg)
The definition of ‘home’ is changing for young city dwellers. Central locations provide access to everything a city has to offer, but sky-high rents can leave limited funds to enjoy it. Places is a new residential concept where young professionals share space with like-minded people, reducing service costs and benefitting from the freedom of flexible tenancies. Places provides all the benefits of community alongside the privacy of personal space.
![Places Case Study Web Images19](/assets/media/designs/uploads/pages/projectelement/445x608/places-case-study-web-images19-105098.jpg)
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As a new development in an exciting and evolving category,
Places needed a clear positioning that would appeal to the target audience - urban professionals attracted to a more flexible way of living.
Places needed a clear positioning that would appeal to the target audience - urban professionals attracted to a more flexible way of living.
![Places Case Study Web Images3](/assets/media/designs/uploads/pages/projectelement/1140x640/places-case-study-web-images3-010116.jpg)
The challenge for the Places visual identity was balancing a sense of community with a sense of individuality; a feeling of belonging and of freedom. To unite these concepts, we drew together a map of the area with an abstact impression of a fingerprint – a unique identity of place and person.
![Places Case Study Web Images16](/assets/media/designs/uploads/pages/projectelement/445x608/places-case-study-web-images16-340656.jpg)
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Colours were taken from the palette of swatches and materials within the interiors, helping to tie the brand to the physical experience of being in the space.
![Places Case Study Web Images5](/assets/media/designs/uploads/pages/projectelement/1140x640/places-case-study-web-images5-284364.jpg)
![Places Case Study Web Images23](/assets/media/designs/uploads/pages/projectelement/445x608/places-case-study-web-images23-116543.jpg)
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