For more than 400 years, the Port of Dover has been a vital connection between Britain and the world.

But, even with this proud history, the brand has lacked the confidence to communicate its scale and ambition. To change culture and perception, the Port of Dover needed a unified, future-facing story. Starting with a new purpose, vision, and mission:

Purpose: to empower exchange. 
Vision: of a world where exchange is seamless, smart, and sustainable for all. 
Mission: to close the gap every day. 

All brought to life with an iconic new look and identity.