Story School is a new School of Communication with an African perspective and a global reach. As part of Morocco’s cutting-edge Mohammed VI Polytechnic University, its goal is to develop a new generation of storytellers who are equipped to use new and existing mediums to communicate effectively. Bringing to life the idea that every communication is a story, and every voice has a story to tell, the new brand identity is centred on a call to action: Find Your Voice. Based on the insight that the only way to find your voice is to use it, the brand features vibrant graphic quote marks that frame and amplify students and their stories, encouraging students to find their own unique voice.