Unlock big change
Brand idea | Identity | Social | Communications
Theirworld 1
Theirworld is a global children’s charity with a clear mission. To end the global education crisis and unleash the potential of the next generation. Founded 20 years ago Theirworld has grown to become a leading voice for disadvantaged young people around the world. By combining the power of campaigning, policy, and innovative projects they create change from the top-down and bottom-up.
Theirworld’s bold and distinctive identity brings together the brightness and optimism of youth and the impact and urgency of change to their many initiatives and audiences, from the UN to the classroom. Always bright, always bold, always calling people to take notice, and take part in an urgent mission to change the world for young people everywhere.

A single unfying idea drives both their organisation and their communications: Unlock big change. It captures the scale of their ambition and their unparalleled ability to identify ideas and projects with the greatest potential, and inspire the partners needed to make them a reality at scale.
Tw Brochure
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Education Playbook
Education Playbook2
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Theirworld Bus Shelter
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