Eleven As One
Wear the feeling
Name | Positioning | Narrative | Visual Identity | Experience
Eleven as One is here to give women’s grassroots football the kit it deserves. No more oversized shirts, dodgy fits, or ‘shrinking-it-and-pinking-it’. This is stylish, functional training kit designed for women’s bodies - for the millions of women and girls now playing every week in parks and pitches up and down the country.
Despite the explosion of women's grassroots teams across the country, the kit options haven’t kept pace. So, Julia Cove-Smith teamed up with us to flip the script. We went straight to the source; players on the ground, to hear what they really needed.
Merging the worlds of football and fashion, Eleven as One was born.
Despite the explosion of women's grassroots teams across the country, the kit options haven’t kept pace. So, Julia Cove-Smith teamed up with us to flip the script. We went straight to the source; players on the ground, to hear what they really needed.
Merging the worlds of football and fashion, Eleven as One was born.
Identity
Every part of the identity, from the colours we choose to what we say, has been built to capture the feeling of playing football: the joy of a top bins screamer, the adrenaline of a perfect slide tackle, the flow of your whole squad playing as one.
Every part of the identity, from the colours we choose to what we say, has been built to capture the feeling of playing football: the joy of a top bins screamer, the adrenaline of a perfect slide tackle, the flow of your whole squad playing as one.
Tone of voice
Colours
Textures
