Taking women’s football kit to the biggest stage in retail
Eleven as One
Name | Positioning | Narrative | Visual Identity | Experience
When entrepreneur Julia Cove-Smith set out to launch the first football kit made for women, by women, we could have made the obvious play: Create another Nike. Another Adidas. Another elite brand promising elite performance.
Instead, we built Eleven as One, a brand powered by the emotion and connection of women’s grassroots football – the qualities that make it one of the fastest-growing sports in the world.
The brand hit like a rocket, shooting Eleven as One straight into the House of Women’s Sport on Regent Street, and into kit bags up and down the country.
Instead, we built Eleven as One, a brand powered by the emotion and connection of women’s grassroots football – the qualities that make it one of the fastest-growing sports in the world.
The brand hit like a rocket, shooting Eleven as One straight into the House of Women’s Sport on Regent Street, and into kit bags up and down the country.
Identity
Every part of the identity, from the colours we choose to what we say, has been built to capture the feeling of playing football: the joy of a top bins screamer, the adrenaline of a perfect slide tackle, the flow of your whole squad playing as one.
Every part of the identity, from the colours we choose to what we say, has been built to capture the feeling of playing football: the joy of a top bins screamer, the adrenaline of a perfect slide tackle, the flow of your whole squad playing as one.
Tone of voice
Colours
Textures
