Turning one man’s remedy into an international brand
BeechBand
Positioning | Narrative | Visual Identity | Art Direction
BeechBand started with Carl Beech. He discovered that rhythmic tapping eased the symptoms of his chronic condition. So he built a wearable to recreate that relief, hands-free.
But launching in the wellness world meant going head-to-head with miracle cures and their big, bold claims.
BeechBand couldn’t out-promise them. It had to out-honest them.
In private support groups for people living with chronic symptoms, we heard it again and again: it’s not climbing mountains or running marathons that matters – it’s getting your everyday back.
So we built a brand with a simple promise: More good days.
Within months, BeechBand had sold over 40,000 units, expanding from a UK start-up into markets across the US, Canada, Australia, New Zealand and the EU.
But launching in the wellness world meant going head-to-head with miracle cures and their big, bold claims.
BeechBand couldn’t out-promise them. It had to out-honest them.
In private support groups for people living with chronic symptoms, we heard it again and again: it’s not climbing mountains or running marathons that matters – it’s getting your everyday back.
So we built a brand with a simple promise: More good days.
Within months, BeechBand had sold over 40,000 units, expanding from a UK start-up into markets across the US, Canada, Australia, New Zealand and the EU.
