Louma
A place where memories are made
Naming | Positioning | Narrative | Visual Identity
Luxury isn’t always about material goods. In today’s hectic world, where we're encouraged to buy things and more things, what people crave, now more than ever, is experiences.
That’s where Louma comes in. Most hotels, however luxurious the setting and however impeccable the service, tend to give guests similar experiences. Louma offers something special; a chance to reconnect with nature and create lasting memories.
Hence, the promise “a place where memories are made”. This is a place designed to create special experiences: wild swimming at dawn, stargazing at night, collecting honey from the hives, tasting wine in a vineyard with a view of the sea. Guests can experience moments that will stay with them forever.
That’s where Louma comes in. Most hotels, however luxurious the setting and however impeccable the service, tend to give guests similar experiences. Louma offers something special; a chance to reconnect with nature and create lasting memories.
Hence, the promise “a place where memories are made”. This is a place designed to create special experiences: wild swimming at dawn, stargazing at night, collecting honey from the hives, tasting wine in a vineyard with a view of the sea. Guests can experience moments that will stay with them forever.
We created a brand for Louma centred on the idea of impressions: the physical triggers that evoke memories of gentle personal experiences. Atmospheric photography is paired with tactile embossings, of ferns and flowers, the texture of twigs, the smooth surface of stones. A calm but curious tone of voice, poetic at times, invites the reader in, offering a warmer, more human kind of luxury.
The liberating idea: “A place where memories are made”, is a very special promise from Louma. Because a memory is the most precious gift you can give. It will be there when other gifts have been lost or forgotten. And the more time that passes, the more precious a memory becomes.
The liberating idea: “A place where memories are made”, is a very special promise from Louma. Because a memory is the most precious gift you can give. It will be there when other gifts have been lost or forgotten. And the more time that passes, the more precious a memory becomes.
