Attracting friends and funds to Nepal’s fragile ecosystem
Nepal Nature Trust
Brand Creation | Visual Identity | Website
Nepal’s microclimate is both beautiful and fragile. To protect it, the Nepal Nature Trust must capture the imaginations – and support – of audiences far beyond the foothills of the Himalayas.
We created a ‘hidden tiger’ identity that dramatises the natural harmony we’re asking people to protect. Mountain contours transform into tiger stripes, inviting audiences to look closer and discover Nepal’s biodiversity for themselves.
The identity has won praise from the Nepalese government and the wider environmental community. It has sparked new collaborations, including a project with Bear Grylls, raising global awareness of Nepal’s biodiversity.
We created a ‘hidden tiger’ identity that dramatises the natural harmony we’re asking people to protect. Mountain contours transform into tiger stripes, inviting audiences to look closer and discover Nepal’s biodiversity for themselves.
The identity has won praise from the Nepalese government and the wider environmental community. It has sparked new collaborations, including a project with Bear Grylls, raising global awareness of Nepal’s biodiversity.
Identity
The topographical outlines of the mountains move gently to reveal the stripes on a tiger's back. It's a quiet, subtle revelation, like catching a glimpse of a tiger in the wild. The tiger emerges from the mountains but can, just as easily, slip silently back into the folds of the landscape.
The topographical outlines of the mountains move gently to reveal the stripes on a tiger's back. It's a quiet, subtle revelation, like catching a glimpse of a tiger in the wild. The tiger emerges from the mountains but can, just as easily, slip silently back into the folds of the landscape.
Typography
Bespoke ligatures create a sense of harmony, echoing the continuous, flowing nature of Nepalese script.
Bespoke ligatures create a sense of harmony, echoing the continuous, flowing nature of Nepalese script.
