Building a magnet for global talent
OCP Employer Brand
EVP | Visual Identity | Collateral
OCP is a Morocco-based giant in phosphate production, and a rising force in renewable energy, food security and scientific research.
But to grow these capabilities, it needs top global talent — people who don’t just want to perform a role, but to explore their full potential.
So we helped OCP define a new employer proposition. It features leadership accelerators. An integrated university. Time set aside for “moonshot” R&D — giving ambitious people the tools to grow.
Now rolling out internationally, OCP’s new employer story will launch to 11,000 engineers at the prestigious École Polytechnique, before engaging thousands more across Morocco, Europe and beyond.
But to grow these capabilities, it needs top global talent — people who don’t just want to perform a role, but to explore their full potential.
So we helped OCP define a new employer proposition. It features leadership accelerators. An integrated university. Time set aside for “moonshot” R&D — giving ambitious people the tools to grow.
Now rolling out internationally, OCP’s new employer story will launch to 11,000 engineers at the prestigious École Polytechnique, before engaging thousands more across Morocco, Europe and beyond.
