Every brand message you create
will either strengthen, or dilute,
your brand’s position.
Every brand message
you create will either strengthen,
or dilute, your brand’s position.
A great messaging strategy should point everything you say in a single direction.​ It should help you claim a unique position, conjure specific emotions, and communicate benefits nobody else can offer.​​ And it should do so in a way that other writers find enabling, not restrictive.​​

In this section, we share our brand messaging framework, the tool we use to guide, but also inspire, everyone who writes on behalf of a brand.​ It provides both ‘off the shelf’ messages, and a universal starting point for new content that strengthens your position.
A great messaging strategy should point everything you say in a single direction.​ It should help you claim a unique position, conjure specific emotions, and communicate benefits nobody else can offer.​​ And it should do so in a way that other writers find enabling, not restrictive.​​

In this section, we share our brand messaging framework, the tool we use to guide, but also inspire, everyone who writes on behalf of a brand.​ It provides both ‘off the shelf’ messages, and a universal starting point for new content that strengthens your position.
Messaging
Afey 16 066735
Brand messaging in action
Act for Early Years
We created a dual language combining child and adult voices to call out political inaction and demand change.
Brand messaging in action
Act for Early Years
We created a dual language combining child and adult voices to call out political inaction and demand change.